Eight Principles of Hypnotic Selling

Effective persuasion is about refocusing the mind’s attention so it believes a certain behaviour will satisfy certain emotional needs. This applies whether you are trying to convince someone else to do something or yourself.

1. Effective persuasion is about refocusing the mind’s attention so it believes a certain behaviour will satisfy certain emotional needs. This applies whether you are trying to convince someone else to do something or yourself.

2. Psychologically people are made up of different parts with different emotional needs. Some of these parts and needs are conscious, some are unconscious (or subconscious if you prefer). At any given time different parts will exert greater or lesser influence than the others.

3. Thoughts, emotions and behaviours are interconnected and occur s sets.

4.  If we manipulate thoughts and behaviours – emotions will follow.
   If we manipulate thoughts and emotions – behaviours will follow.
   If we manipulate emotions and behaviours – thoughts will follow.

5. We all have internal images of who we are, who we want to be and how we think others perceive us.

6. The brain’s first priority is survival. After immediate survival the mind will make decisions that most align with it’s self-image(s).

7. All thoughts are patterns (or circuits) of neurons firing. Separate but similar patterns firing represent different options.

8. Effective persuasion is about refocusing the minds attention so it believes a certain behaviour will satisfy certain emotional needs. This applies whether you are trying to convince someone else to do something or you are trying to make yourself do something. This is so important it is mentioned twice.