- Influence & Persuasion
- Posts
- How Salespeople, Medical Professionals, and Politicians Exploit Decision Fatigue
How Salespeople, Medical Professionals, and Politicians Exploit Decision Fatigue

Table of Contents
Introduction
“They knock me down but I get up again…” Chumbawumba.
They don’t outsmart you. They outlast you.
We are constantly faced with a barrage of decisions day in and out. From the utterly trivial to the the incredibly important every single one zaps a little cognitive stamina. If you have to make decisions constantly there quality will deteriorate if you don’t have enough rest.
In a study involving parole judges: in the mornings, judges granted parole in about 70% of cases, but as the day progressed, this rate plummeted to nearly zero. Resetting after breaks and lunches. In different courts with different judges in different geographies. This stark contrast not only highlights a broken criminal justice system but scholars attributed this change in fairness to judges defaulting to the perceived safest option due to decision fatigue.
A study published in Scientific Reports found that individuals experiencing mental fatigue tend to become more risk-averse, often opting for safer, less rewarding choices. Life insurance agents know this and some of them can exhaust you thoroughly before throwing you a line to safety.
Decision fatigue isn’t just a side effect of modern life. Sometimes its deliberately and strategically (and often invisibly) created to purposely wear you down. Because when you are literally tired of making decisions you’ll agree to all sorts of things you wouldn’t if your brain was fresh. Ever notice how negotiating to buy a car seems to be like an endless process of minutia, waiting, slight tweaks and another decision?
This article is very short, it’s just 3 quick lists of common ways that sales establishments, medical establishments and politicians exploit decision fatigue. If you’d like to learn more about any of these please shoot us an email with your interests an we’ll create more content around those areas.
Salespeople, medical professionals, and politicians may all dress their intentions in professionalism or public service yet quite a number they rely on your mental exhaustion to get what they want. This article very briefly lists some of the common exploitation tactics used by salespeople, medical professionals and politicians.
Salespeople & The Art of Strategic Overwhelm
“There are worse things in life than death. Have you ever spent an evening with a life insurance salesman?” Woody Allen
Salespeople don’t just sell products, some sell escape, some sell escape from the exhaustion they themselves create.
Common Exploitation Tactics:
Information Dumping – Flooding the buyer with specs, features, comparisons, and jargon until analysis feels impossible.
Option Overload – Presenting too many packages or tiers, knowing you'll eventually pick something just to be done.
Stacked Micro-Decisions – "Would you like cream protection, undercoating, rustproofing, the tire package, or roadside assist?"
Time Anchoring – Offering fake deadlines to add urgency and strip away deliberation.
Yes Ladders – Building a series of small agreements to create momentum toward a final, larger yes.
At a big-box electronics store, a shopper comes in to buy a laptop. The salesperson walks them through five brands, three sizes, and endless spec comparisons. Then come the upsells: warranties, antivirus, cloud storage. By the time the buyer is offered the $120 “optimization package,” they accept just to make the transaction end—even though it’s pure fluff.
"Honestly, I just wanted to get out of there with something that worked." — Real customer quote, Best Buy review thread
In auto dealerships, the Finance & Insurance (F&I) manager is trained to present a long menu of add-ons at the end of a sale—after the buyer is mentally fried. By this stage, customers are far more likely to accept unnecessary extras like fabric protection or service plans.
According to the National Automobile Dealers Association, F&I products account for nearly 25% of dealer profits—most sold in the final 30 minutes of the sale.
Medical Professionals Engineering Compliance Via Exhaustion
When you’re scared, overwhelmed, and uninformed, you become incredibly suggestible.
Common Exploitation Tactics:
Frontloading Consent Forms – Dumping pages of dense forms on patients in pain or distress.
Overcomplicating with Medical Jargon – Inducing helplessness that leads to deferral: “Just do what you think is best.”
Stacking Choices Rapid-Fire – Presenting decisions about tests, procedures, drugs, and billing in one mental hit.
Decoy Pricing in Elective Medicine – Using tiered packages to exploit patient confusion (e.g. Silver/Gold/Platinum surgery options).
Ambiguity Around Insurance – Forcing real-time cost decisions under the fog of fatigue.
At fertility clinics, patients are offered bundled treatment packages with names like “Family Builder” or “Advanced Success Plan.” Each tier includes complex mixes of procedures, diagnostics, and supplemental services. According to patient testimonials in Fertility IQ, most buyers choose mid-level packages out of sheer confusion—not clinical necessity.
“There was just so much information. I didn’t want to risk ‘under-buying’ and regretting it later.” — Anonymous patient, 2022
A woman admitted to a private ER signed consent for an expensive MRI while under heavy painkillers. The form was buried in a stack and explained in rushed, technical terms. Only later did she learn it wasn’t medically required—nor fully covered. The hospital defended it:
“She gave informed consent.”
Politicians Utilize Bureaucracy as a Weapon
In politics, confusion isn’t a bug. It’s the business model.
Common Exploitation Tactics:
Legislative Flooding – Dropping massive bills with hundreds of pages and hidden clauses, released hours before a vote.
Overcomplicated Ballots – Forcing voters to choose between similar-sounding initiatives or multiple overlapping propositions.
Heuristic Traps – Relying on party loyalty or name recognition when people are too tired to analyze.
Endless Public Hearings – Weaponizing attention spans: bury opposition in hours of procedure.
Media Saturation – Creating decision fatigue by cycling daily crises and policy drops so people tune out.
California’s 2020 ballot included 12 statewide propositions, many written in complex legalese. Voter turnout remained high—but studies showed that drop-off rates (people skipping later items) spiked significantly. This favors incumbents and default positions.
“People will just pick what sounds safe, or skip it entirely.” — Voting analyst, Ballotpedia
The 2017 U.S. Tax Cuts and Jobs Act was over 500 pages and released hours before voting. It contained buried benefits for certain corporations and last-minute handwritten edits. Many legislators admitted they hadn’t even read it.
“I have to vote on this in two hours, and I just got it. This is a disgrace.” — Senator Jon Tester
Decision Fatigue is the Soft Kill
If you’ve ever just sighed and said, “Whatever, I’ll just go with it,” you’ve been the subject of a decision fatigue strategy.
The cure? Awareness. Boundaries. And the will to walk away. Redefine the process if you can.
Ultimately however, if you are tired, you are vulnerable.
Generally those who use decision fatigue as a tactic aren’t very good people - remove them from your life when you can.
And now one final, decision…. will you please click on the link below and consider subscribing to this articles advertiser, I subscribe myself….
Learn AI in 5 minutes a day
What’s the secret to staying ahead of the curve in the world of AI? Information. Luckily, you can join 1,000,000+ early adopters reading The Rundown AI — the free newsletter that makes you smarter on AI with just a 5-minute read per day.