Always Quantify in Terms the Prospect Understands

Eight Principles of Hypnotic Selling

Scientific Advertising by Claude C. Hopkins - Book Review

Timeless Principles for Modern Marketers

What is the Influence & Persuasion Newsletter (And should I subscribe?)

Dangerous Ideas for Those Brave Enough to Use Them

Is It Worth Subscribing? Choosing Which Subscriptions to Keep & Which to Bid Adieu

A Simple Process To Decide Which Subscriptions Are Worth Keeping

Why Persuasion Techniques Are Important

6 Psychological Triggers that Influence & Persuade

The Three Pillars of Persuasion